In the world of property marketing, a striking ‘hero shot’ can quickly win hearts and close deals, transforming casual browsers into eager buyers and making them dream of their ideal home. The hero images, also referred to as the primary or featured photos of a real estate listing, are vital in grabbing the attention and interest of potential buyers. It acts as the digital ‘curb appeal’ that encourages viewers to delve deeper into the property. Similar to an engaging book cover or a striking movie poster, the hero image establishes the initial mood and impression for the entire listing.

So, how do you capture the hero images? The decision can sometimes be challenging, but don’t worry! We’ve assembled 5 tips to help you!

1. Appraise the Property’s Prime Attributes

Spotlight the property’s exceptional features that would seize a viewer’s gaze. This could be a striking facade, a gourmet kitchen, an expansive living area, or a panoramic view. Ponder what differentiates the property and what potential buyers would find most attractive.

2. Choose the Best Angle

Survey various angles and arrangements to discover the most aesthetically pleasing viewpoint. Contemplate selecting frames from corners or entrances to encapsulate the depth and blueprint of the area. Opt for a perspective that highlights the prime attributes you pinpointed in the first step.

3. Evaluate Lighting Conditions

Examine the lighting in each frame and select one that showcases the property in the most favorable illumination. Seek balanced exposure, adequately lit spaces, and natural light that augments the area. Steer clear of images that are excessively dark, overly luminous, or possess stark shadows.

Our Photo Enhancement edit can control and manipulate light correctly in order to get the best texture, vibrancy of colour, and luminosity on your subjects.

4. Consider Composition and Framing 

Evaluate the overall composition of the photo. Ensure that the framing is balanced, the lines are straight, and the image is well-composed. Look for a shot that has good visual flow and draws the viewer's attention to the property's best features. 

5. Think About Curb Appeal 

If applicable, consider the exterior of the property. A visually appealing exterior shot can attract potential buyers. Look for a well-maintained façade, appealing landscaping, and an inviting entrance. Capture the exterior in the best possible light and angle. 

Ready to Capture Hearts

By following this 5-step guide, you can select a compelling hero shot that captures attention!